When at first you don't succeed...
A LITTLE BACK STORY...
What if I told you that before Motif House of Design was a branding studio, it was a digital marketing and advertisement company that served only local clients and operated under an entirely different business name? Well, not only is that 100% true, but so is the cold, hard fact that it wasn't a business that was bound to thrive. Sure, we did several thousand dollars worth of sales in a mere 6 months of business, but the type of work just wasn't worth it to me. Day to day tasks were mentally and physically draining, and I wasn't doing work that I was truly passionate about. My heart was consumed with my love for brand identity design – a very in demand service – yet I was serving clients by offering social media management, advertisement design, promotion implementation, and other tasks that felt so "odds and ends."
The answer to my dissatisfaction was so simple; in fact, the answer was staring me straight in the face! But I wanted to do it all. I wanted to please everyone, thinking that that was somehow the key to having a successful business. And what was the answer, you ask?
DO WORK THAT YOU'RE FREAKIN' PROUD OF AND DO WORK THAT FULFILLS YOU.
It was that simple. And when I finally came to that realization, I was able to also realize that by doing work I wasn't passionate about, I was also doing my clients a disservice.
FAST FORWARD TWO MONTHS AFTER THIS EPIPHANY...
Knowing exactly the type of work I wanted to do (visual brand identity design), knowing precisely who my ideal client was, and having a better understanding of how to develop a business plan that's scalable, I closed the doors of my marketing and advertisement agency and did a total rebrand... Motif House of Design was born.
And just like that... A new name, a clear, defined branding process that works like a charm (and that our clients love!), and a new found happiness.
Now, I'm not saying that it's always this easy. At the time I decided to close shop on a whim, I had already wrapped up all of my projects for the year and I had very little financial obligations, or at least none that I wasn't able to easily remove myself from. In other words, I was in good fortune.
BUT THERE'S A MORAL TO THIS STORY...
Life's short, and that's no joke. So why spend time doing things that aren't fulfilling you? Quitting isn't losing or failing. Sometimes all it takes is some readjusting.
Do you want to overcome a standstill in your business?
Do you want to connect with the type of customers you want to attract?
Are you pursuing a "fresh start"?
Well, all of those things are possible. And if you checked any of those boxes, then Motif House of Design is here to help make your rebranding process smooth sailing! We're talking smoother than that creamy cup of coffee you had for breakfast this morning. :)
So if you're getting the frenzy to start a brand revolution, remember that we've been there before. Let's talk about how we can get you back on track, too!
All the best,