motif mission

We understand the impact that a beautiful, bespoke brand design can have. That's why we use a strategic and thoughtful design process to craft timeless brands built to last – all with your ideal customer in mind.

 
 
 
 

Once upon a time, someone told us that first impressions are everything.

When it comes to your brand, you want it to stand out from your competitors and evoke a feeling that your customers will fall in love with and truly connect with, right? Custom branding will radiate your brand's story from the inside-out, establish credibility with your people, and leave you feeling confident that your brand can sell itself. 

 
 

Tried and true...

the branding process

 

I. brand discovery

Behind every successful brand you’ll find a strategy in place. We use a strategic process to ensure that we’re understanding your goals, and then executing them visually. We want to learn as much about your brand as we can in order to create the perfect visual identity. We'll meet on a 1-2 hour kick-off call, and together we’ll fill out a branding questionnaire to define a clear vision and goals for your brand’s new look. We’ll even collaborate on a Pinterest board so that we can curate a visual mood board that aligns perfectly with our goal aesthetic. This will all happen before we jump into any design work.

 

ii. design

This phase is where the magic happens <3 Using a very thoughtful approach to design, we'll translate everything we've learned about your unique brand into a beautiful, cohesive brand identity that will represent your brand vision, values, and will have your customers swooning. 

Remember: you’re just as much a part of this journey as we are! During the design phase, we may check-in frequently with sneak peeks just to be sure that we’re going in the right direction.

 

iii. present and refine

Once the design concept is complete, we'll present you with your brand's new look, and we'll explain the rationale behind all of our design decisions. Once you've had some time to think about the designs and envision them as the future of your brand, we'll work together to fine-tune your branding if any necessary refinements need to be made. 

 

iv. delivery

Once we've perfected your stunning brand identity, we'll design branding collateral such as custom icons, business cards, pricing guides, blog post templates, product packaging, etc. Finally, we'll send you all the logo and collateral files you'll need to implement your brand's new look! You'll also receive a brand guideline in the form of a PDF file – think of this as a tidy place that houses all the important details of your brand (color codes,  typography pairing, and more).

 

v. future partners

Now that your brand is wild and free and ready for all to see, you can rest assured that this isn't just a fling! We'll be here to support you + your brand if you should ever need more designs, a custom website, or even branding consultation.

 

Packages

 

THE SIGNATURE PACKAGE

This package includes everything you'll need to radiate your brand's authentic story, vision, and values to your ideal customer. This includes brand consulting and strategy, logos, secondary logo marks, and brand artifacts that can be seamlessly translated into tangible pieces (brand collateral such as business cards, packaging, etc.) or digital assets (social media photos, web files, PDFs, and more). Throughout this process, we'll work together to breathe life into your brand! 

timeline: 4-5 weeks

what you'll get:

  • 1-2 hours of brand strategy and consulting

  • Custom logo design

  • 1 secondary logo

  • Curated color palette + typography

  • 1 design for brand collateral

  • Brand guideline

your investment for the signature package begins at $1,700

 

THE elevated PACKAGE

With The Elevated Package, you'll receive a full brand identity that's just a bit more immersive than our Signature Package offerings. You'll receive a few additional assets in the form of secondary logos and brand collateral, but you'll also receive a brand pattern or illustration which can transform the look of your brand in a big way. Brand patterns and illustrations can translate beautifully onto things such as the background of your website or onto custom printed tissue paper, making your brand feel ultra-polished and taking your customer's experience to the next level. 

timeline: 5-6 weeks

what you'll get:

  • 1-2 hours of brand strategy and consulting

  • Custom logo design

  • 2-3 secondary logos and brand marks

  • Brand pattern or illustration

  • Curated color palette + typography

  • 2 designs for brand collateral

  • Brand guideline

your investment for the elevated package begins at $2,200

 

THE QUINTESSENTIAL PACKAGE

Not only will you receive a new, cohesive look for your brand, but you'll also be equipped with a fresh, highly-functioning website to give you the competitive advantage and credibility you'll need to stand out from your competitors. We design your custom website using Squarespace, an extremely intuitive web platform that allows unique customization through HTML and CSS coding. Once your site is live and ready to be adored by all of your amazing customers, we'll schedule a 45-minute Squarespace tutorial call where we'll show you around the back-end of your new website. You'll be able to ask questions, and we'll show you how to update your site so that your customizations stay safe and sound.

timeline: 10-12 weeks

what you'll get:

  • Everything from The Elevated Package

  • 5 page custom HTML and CSS coded Squarespace website

  • Beautifully curated stock images (if needed)

  • Domain set-up/transfer

  • 45-minute Squarespace tutorial

your investment for the quintessential package begins at $3,700 (additional $200 per web page)

*Please specify if you’d like your website to be developed through WordPress or another development platform so we can quote your project appropriately.

 

Brand strategy session

Feeling like it’s time to have a custom brand identity designed for your business but not quite sure if you’re ready to jump in? We offer brand strategy independently from our design services so that you can collaborate and consult with a professional about the direction of your brand before moving forward. We’ll schedule a 1-2 hour brand strategy meeting (in person or via phone/video call) which will take you through the entire first phase of the design process (consulting + strategy + questionnaire). You’ll complete your brand strategy meeting with clarity and confidence about the future of your brand.

your investment for your brand strategy session begins at $800


Please note:

If you decide that you’d like to move forward and book your identity design project, your project investment will be your quoted price minus your investment for your brand strategy session.

 

a-la-carte essentials

Once we've already began working together, you'll be our brand partner for life! At any time that you need additional brand collateral or services, we've got your back.

timeline: varies by project

a few popular add-ons are:

  • Squarespace web design

  • Brand/product photoshoot

  • Website copy write

  • Social media graphics

  • PDF pricing sheets or opt-ins

  • Business card design

  • PowerPoint theme template

Don't see what you're looking for? Just ask <3


Please Note: 

If you previously received custom branding but would now like to add custom Squarespace web design, your investment will be your quote for The Quintessential Package minus your investment from your branding project. Package rates are subject to change. 

 

Feeling like WE'RE THE PERFECT MATCH FOR YOUR BRANDING NEEDS?

let's work together to tailor the brand of your dreams.