Storybook Farm (SBF) is an equine therapy farm located in Opelika, Alabama. The farm provides opportunities for children to spend time away from the challenges of every day to day life – both physical and emotional – by engaging in the loving, tender escape that can be found riding on horseback.
After nearly two decades of being in operation, it was time for SBF to be equipped with its very own branding, and founder and director Dena Little wanted a logo and brand identity that would reflect exactly how visitors should feel when they arrive at the gates of Storybook Farm: welcomed with open arms.
Aside from having a brand identity that would be approachable to the children, families, and other farm guests, Dena requested that her branding be polished and professional enough to represent SBF on a corporate level.
Dena requested for her new branding to reflect everything that Storybook Farm stands for. Of course the horses and the children who visit the farm are the two biggest components of what makes SBF so special, but something else that makes SBF unique is the literature aspect. All of the horses and animals are named after storybook characters and it is soooo insanely cute.
We created our branding strategy to include Dena's request, and from there, we were able to translate that into three refined logos. The primary logo is encapsulated for a compact, traditional look, and it includes SBF's new signature horse (which Dena has named Jiminy Cricket), all brand colors, a 'K' that has been designed into a book, and SBF's slogan, "Horses Helping Kids Heal."
Both secondary logo marks are simplified versions of the primary logo which worked very well when designing SBF's marketing collateral.
It's the little details, such as the unique icons above, that give major life and character to brand identities. The carrot represents the new garden that was built at SBF, the barn is a digitized icon that we rendered from a photograph of the actual SBF horse stable, and the sweet brown dog represents one of many animals that roam around the property to be loved and pet.