Westby & Willow
Westby & Willow is an inspirational blog for mothers to connect, learn, and shop. Westby & Willow features children's brands as well as items for mothers to practice self-care, relaxation, and all the good things needed to take on the day to day life of being a mother.
All parenting advice, mother's self-care tips, and brands featured on Westby & Willow are centered around a holistic approach to living. All products featured are vegan, cruelty-free, and sustainably sourced, so we curated a brand identity that is rooted with soft + rich earth tones to represent that even at first glance.
Simplicity was the muse for these subtle secondary logos that are used on Westby & Willow mailing cards and merchandise tags.